10 E-Commerce Growth Hacking Tips To Try in 2023

Today, growth hacking is just as effective when applied to e-commerce, despite the fact that it is typically used to describe how online services and tech startups acquire new customers. By focusing more on your development, the process of testing, efforts and marketing holds more worth. Therefore, our digital marketing company in Delhi has noted simple growth hacking strategies to begin expanding your e-commerce business.

Highlight What Customers Think

As a digital marketing agency, we know that no matter how beautiful your brand story and advertisements are, the recommendations of other customers are more persuasive. Customers rely on social proof, the psychological phenomenon in which people assume the actions and beliefs of others are correct, which is why word-of-mouth messaging, such as ratings and testimonials, is so effective. Before making a purchase, customers enjoy hearing about other customers' experiences with a product. Since they cannot touch and feel the product in person, it gives them confidence in their purchase decision.

Write Guest Posts

If your company blog primarily reaches devoted customers, writing guest posts on other blogs may be the most effective strategy for acquiring new clients. You can reach a lot of new customers who are probably interested in your brand by writing a guest post on a blog with a similar audience. Contact the blog administrators to inquire about guest posting and make a list of potential blogs that are compatible with your products for better digital marketing services.

Send Thank-you Mails

Customers will remember when you go above and beyond to make their shopping experience exceptional, whether they get a free gift or a generous refund. A simple way to make new customers happy is to send thank you emails or even cards to them with the product. This small act of thoughtful customer service stands out to customers in a world full of automated, robotic support. Customers are more likely to return for future purchases and spread the word about your company if they feel appreciated by your card.

A/B Testing

One of the most common growth hacks is to run A/B tests on your product pages. You quickly learn what is helping your business grow and what is hindering it through trial and error. As an e-commerce seller, you should A/B test your product pages because they are where customers make purchases. Try making a few minor adjustments to the layout, text, and images of your pages to see which ones increase sales.

Use Exit-Intent Pop-Ups

As an online retailer, you probably spend a lot of time considering ways to attract more customers. But what are you doing to keep them on your site before they leave? Exit-intent pop-ups are the key because they catch visitors who try to leave your website without making a purchase. By offering a discount on your products, you hope to sway their decision or at least get their email address so you can try to nurture them through your sales funnel.

Request Shares and Order Confirmations

In e-commerce, making the first sale is only the beginning of your work. You can use that relationship to connect with more potential customers once you get someone to convert and make a purchase on your website. The most important thing is to get your new customers to talk about your business. Include a message encouraging customers to share their purchase on Facebook or Twitter in order confirmation emails and pages.

Send Social Engagement Cards

Every business uses digital messaging, such as pop-ups and emails, to ask for shares on social media. As a result, buyers are accustomed to receiving these requests. Customers are less likely to notice and respond to these requests the more they become accustomed to them. Send actual printed cards that are intended to encourage sharing in your customers' order packages to shake things up and encourage social engagement. When packages arrive, customers are happy and excited, so this is a great time to encourage them to post a picture and tag your business on social media.

“Buy Again”

Despite the fact that every business requires new clients, your current clients are ultimately more valuable. They convert nearly twice as much as new customers, have lower bounce rates, and are twice as likely to add an item to their cart. With this value, you must do everything in your power to keep customers shopping. Sending customers an email that says "buy again" is a simple way to keep them as customers. Send the customer an email inviting them to make another purchase 10 to 15 days after the purchase. You can include links to related products or a link to the last item they bought in your email.

The Personalized Homepage

Shoppers' expectations of their shopping experiences have grown as they become more tech-savvy. They know what technology can do now, so they want sellers to create an individualized shopping experience for them rather than just an online store. The homepage of your online store can be personalized in a great way to give customers a specialized shopping experience. Following client conduct, your internet based content can be explicitly outfitted to every client. Your homepage will encourage customers to make purchases by displaying precisely what they are interested in.

Establishing A Referral Program

Establishing a referral system is an outdated but still useful growth hack. There are two advantages to launching a program that rewards customers for referring new customers. You get information on how to get in touch with potential new customers. Rewards like discounts for referring previous customers encourage them to make additional purchases. Setting up an account on a referral program software is the simplest way to begin using this strategy.